Publishers attract readers to books and inform them about the books’ contents by adding information to the books’ covers. In many academic libraries, the dust jackets of cloth-bound books are discarded. This study was a physical inventory of 1,319 recently published books in an academic library, and comparison of circulation statistics between different cover types. By every measure, books with publisher-supplied information on the cover circulated at a higher rate than books with plain covers. The implications of our findings for collection management are discussed.